The start of a new season makes for the perfect time to switch up your makeup routine. It can be an indulgent, pamper-yourself experience after a long day at work or a fun, let’s all get made up experience with friends. Some of the most popular foundation brands include NARS, Stila and Fenty. “Testers are for display only and are not available for client use for the time being. Find a Sephora. Hairdressers will wear gloves, and stations will be six feet from each other. Liebmann said the companies need to make their employees — who may be caught in an awkward position watching customers test products — get comfortable with explaining the new policies to customers, especially since the policies benefit them. It’s a must-have complexion product if you ask me. Testers are display-only now to help prevent the spread of the coronavirus. Fenty Beauty Sale: 15-50% off lipstick, palettes, and more. Get the latest headlines delivered to your inbox every weekday. “There’s more of a need to replenish beauty items,” she said. All rights reserved. But major beauty retailers Sephora and Ulta Beauty Inc. became favorites of makeup enthusiasts by doing just that — letting all customers test from the same display product. Depending on how long ago you bought the foundation, you can either exchange it for a different foundation to try, receive store credit or get a refund,. Employees are called … Every year during your birthday month you can visit your local Sephora … And after you select your shade from the 48 available, pick up IT Cosmetics' new brush to seamlessly sweep on your foundation for an even, radiant finish. If you need just the right shade, refer to our Color IQ to make sure everything matches up. Both began employing virtual tester tools before the pandemic took hold. the relevant brand owners or customers reviews). Get water-based, liquid foundation on the go with this stick. She previously reported for The Motley Fool, TheStreet, and Business Insider -- all in New York. Samples were always unsanitary, but it took a pandemic for many to see that, said Tiffany Hogan, a Kantar senior analyst who tracks beauty retailers. I stipple with a brush. Meanwhile, Sephora still doesn’t offer a curbside option. Make sure you have a solid foundation with the perfect primer this will ensure that the rest of your face makeup goes on smoothly and lasts longer. “It’s something people weren’t totally comfortable with before, and now it’s especially taboo to even suggest using the same products or testing at all,” Liebmann said. The chain of 840 department stores is approaching the end of a 30-day grace period before it’s in default on $388 million in bonds due in 2036. Follow your moisturizer with a moisturizing primer. Sephora also has a limit but didn’t list a specific number. “They will have to come up with more hygienic ways to allow testing.”, 1/6A row of sample foundation products is covered in tape to prevent customers from using them at the Ulta Beauty store at The Shops at Park Lane in Dallas on Tuesday. Denton-based Sally Beauty Holdings Inc., which claims 5% of the pie, is a different kind of company focused mostly on hair care products and appliances and beauty and nail supplies as both a retailer and distributor. Sephora has presents for everyone on your list – including gifts for yourself! That forced it to focus on its curbside pickup operation, showing that this type of minimal contact is leading to faster innovation, Schmidt said. After applying use a beauty blender to press the foundation into your skin. That said, scouring stores and scrolling through endless options online may not rank high on your to-do list. I do a full day wear test & I have found a couple new obsessions I think you guys will love! I … And they’re waiting to see how customers respond. Flights of German Beer and Homemade Pretzels at Gasthaus Cardi (Up to 37% Off); Two Options Available. More and more, Ulta, Sephora and other beauty retailers will start marketing products that are at the intersection of beauty and health, Liebmann said. 9.4. There are the usual changes seen at other stores, like hand sanitizer stations, decals reminding people to stay six feet apart and increased cleaning. Ulta reported a 32.7% drop in sales for the same period, even though e-commerce sales were up over 100%. But, she said, there’s no guarantee these DIY products won’t succumb a bit post-quarantine. The beauty retailers face unique challenges in reopening. 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